Ariel Alberto Moncalvo
With a degree in Commercialization and a specialization in e-commerce, Ariel Moncalvo has experience studying and working in Europe where he has conducted various e-marketing workshops. At present, he writes articles on e-business which are published in various online media. In 2004, he was awarded for his "creativity and content" by the CIEN Editorial in the Atahualpa Yupanqui literary contest. He has completed his studies specializing in institutional communication, economics, and administration.
He is currently director and professor of: postgraduate and specialization courses on e-business, administration for International Marketing and e-commerce and information technology for Foreign Trade. "My studies and investigations have led me to analyze an innovative way of doing business in this new era. I have worked in the digital sector since 1999, when I started giving advice about business plans for purely digital projects, such as bricks and clicks (on and off-line), and also offering e-commerce solutions for various sectors and businesses as both a full time and freelance consultant."
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Books in English
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This book discusses the setting in which digital business will develop while analyzing both the internet's history and evolution and digital consumer and website behavior up to the present.
It examines how businesses begin to look inward, at our past and at the very essence of our culture and diverse other cultures. What are the successful characteristics companies have and will have in the oncoming age of the Internet? What are the factors that will guide businesses towards the future, and what can executives do to identify opportunities?
The author recommends considering a possible strategy that is going to gain prominence in the next few years: "cultural e-marketing", a strategy that will allow companies to compete internationally as they enjoy the full advantages of worldwide diffusion and technological application while catering to the cultural identity of local markets.
He explains why organizations should incorporate a "creativity department" into their structures (and we do not mean graphic design) and discusses how to face obstacles and turn fears into organizational learning.
In addition, he presents practical elements such as a guide to developing business plans, a glossary with the most frequently used terms, examples, practical cases and tools for entrepreneurs to tackle this world of changes: "The New Age of Internet".
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